When is a Tweet an advert? ASA decides
The Advertising Standards Authority has upheld a complaint against Nike, Wayne Rooney and Jack Wilshere for using Twitter to transmit promotional ads which were not clearly labelled as promotional. Nike has been told to ensure that any future advertising – including tweets – are “clearly identifiable as such”. Social media streams are, of course, used ...
Shooting the wrong target
Thanks to on-demand TV, I recently watched Jimmy and the Giant Supermarket, which contained graphic images of male cattle being shot, followed by one of Simon Reeve’s Indian Ocean episodes, where he visited the farmers of Bangladesh ruining their environment to feed us prawns. Three cheers for Jimmy for upsetting a few folk by bringing ...
Switch off your smartphone – and get effective
Proof is here – if you needed it – that having your phone always on is bad for business, and for your health. From the early days of the smartphone, and the excitement of being always in touch, has come the dawning realisation that this is a new slavery. Thanks to the office in your ...
Why Apple and Google are winning – today
How do big companies get themselves to a point where they can no longer innovate, or spot seismic shifts in their marketplace? As I finished reading Charles Arthur’s book, Digital Wars: Apple, Google, Microsoft and the Battle for the Internet, Clintons Cards was the latest British retailer to fail, seemingly incapable of reacting to the ...